Cut: Off

Before writing, establish a firm foundation to keep the article focused.

: Each paragraph should focus on one idea, often introduced by a topic sentence. Cut Off

: Hook the reader immediately with a surprising statistic, anecdote, or bold statement. Use a rhetorical question to encourage engagement. Before writing, establish a firm foundation to keep

A well-developed article typically follows a clear, cohesive structure: cohesive structure: : Summarize takeaways conversationally

: Summarize takeaways conversationally, circle back to your opening theme, or end with a "zinger"—a pithy, memorable final statement. 3. The "Cut-Off" Phase (Refining)