: Many messages combined Friday blessings with morning greetings ("Günaydın Hayırlı Cumalar") to increase relevance for early-morning WhatsApp status updates. 2. Format Adaptation: WhatsApp & YouTube Shorts
: There was a marked preference for authentic-looking content—such as selfie-style videos or simple text-over-image overlays—which resonated more with users than overly polished advertisements. 3. Strategic Impact and User Engagement : Many messages combined Friday blessings with morning
A quantitative study on engagement with short videos on social media " using emotional music
: These videos leveraged "narrative compression," using emotional music, prayers (Bereket Duası), and vibrant animations to stop the scroll within the first 3 seconds. prayers (Bereket Duası)