Coca-cola Femsa Plows Ahead With - Digital Wallet...

Coca-Cola Femsa is aggressively expanding its digital presence, transforming from a traditional beverage bottler into a tech-driven "phygital" powerhouse. While the conglomerate recently streamlined its fintech workforce to focus on profitability, it continues to invest billions into its digital ecosystem, anchored by the digital wallet and the Juntos+ B2B platform. The Fintech Anchor: Spin by OXXO

: In March 2026, Femsa reduced staff in its fintech unit to prioritize "support functions" and integrate the division more closely into its core retail operations. Empowering Retailers: The Juntos+ Ecosystem Coca-Cola Femsa plows ahead with digital wallet...

Originally launched in 2021, Spin by OXXO has become a cornerstone of Femsa's strategy to capture Mexico's underbanked population. Coca-Cola Femsa plows ahead with digital wallet...

While Spin targets consumers, focuses on digitally transforming Femsa’s massive network of small retailers. Coca-Cola Femsa plows ahead with digital wallet...