Following the post-pandemic volatility, the industry has begun to stabilize. While U.S. rental prices saw a slight year-over-year dip of 4.8% by early 2026, experts anticipate seasonal price increases, especially around peak holiday periods.
The "sweet spot" for booking a rental car has shifted. Traditional wisdom of booking months in advance is often less effective than strategic timing. car rentals
: AI tools and digital check-ins are becoming standard, aimed at reducing the notoriously long wait times at rental counters. Following the post-pandemic volatility