By Russell Brunson Copyright 2011 В© Dotcomsecre... -

: Russell Brunson’s DotCom Secrets platform (though much of this 2011 content has been updated and integrated into his more recent books, DotCom Secrets and Expert Secrets ).

The text you are referring to is the training manual and script, originally published by Russell Brunson in 2011. By Russell Brunson Copyright 2011 В© DotComSecre...

: The core strategy focuses on getting customers into a "free plus shipping" or low-cost trial that automatically rolls into a monthly subscription. Where to Find It : Russell Brunson’s DotCom Secrets platform (though much

: A psychological technique used to transition from providing free value to making a paid offer. Where to Find It : A psychological technique

This "paper" is actually a designed to accompany a video training course. It focuses on a specific marketing strategy called "Micro-Continuity," which involves creating small, recurring subscription programs based on a single "masterclass" or webinar. Key Components of the Document