: Standard agencies are often valued at 1.5x to 3x gross revenue.
While you aren't "buying" the title to the clients, you are often paying for the or the assets of an existing agency. Typical valuations in the insurance industry include: buying a state farm book of business
: Taking over an existing book provides immediate residual renewal commissions and cross-selling opportunities. 📈 Valuation of a Book : Standard agencies are often valued at 1
: For a book alone, it is often 1.0x to 1.5x annual gross commission. buying a state farm book of business
If you want a rough idea of how much your insurance agency is worth, take the earned commission and multiply it by 1 or 1.5 times. Higginbotham Should I Start A State Farm Agency In 2026?