Proponents argue that a higher number makes a profile look more "legit" to the average passerby. This is known as the .

The industry for "engagement services" operates through a variety of delivery methods:

Lower-end services may require account access, leading to hacked profiles or data theft. Brand Reputation

Using the platform's actual ad manager (Meta Ads, YouTube Ads) to reach real people.

Platforms like Instagram and YouTube track the ratio of likes to comments and shares.