Modern media buying has evolved into a hybrid model to balance scale with security.
: Projected to hit $1.26 trillion globally across all media. buy online ad space
: Expected to account for 91.5% of display ad spend , exceeding $203 billion in the US alone. 2. Primary Ad Platforms & Benchmarks Modern media buying has evolved into a hybrid
: The United States remains the largest market at $310 billion (42% of global digital spend), followed by China at $165 billion. followed by China at $165 billion.