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: Consumers are shifting toward performance-oriented products. Jockey recently launched the VentraCool Air™ Collection , which uses laser-cut ventilation and advanced airflow technology. Material Preferences :

: Specialty stores (including brand shops) are projected to capture 42.7% of the market share in 2026. 2. Consumer Buying Trends (2026) buy jockey underwear

: The brand operates in over 140 countries, with significant market strength in the U.S., India, Australia, and New Zealand. and New Zealand.