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: Heavily damaged items lose up to 90% of their market value. Pristine 1950s metal Coke advertising signs in mint condition can sell for thousands at specialized collector auctions.

: On historic glass contour bottles manufactured prior to 1938, always check the "heel" (bottom rim) or waist for embossed two-digit number codes and glass plant initials (e.g., "CHATT 26" for a bottle made in 1926). buy coke

Available at major book retailers like Amazon or heavily discounted used editions on Thriftbooks.com . 3. Wilson's Coca-Cola Price Guide : Heavily damaged items lose up to 90% of their market value