: Customers were still responsible for the sales tax, registration, and licensing fees for both vehicles, as noted by community members on Reddit . Notable Examples
The "Buy a Kia Sorento, Get a Kia Rio Free" promotion was a legendary marketing tactic primarily used by independent Kia dealerships in the early 2000s. While it sounded like an impossible bargain, it was a strategic move to clear aging inventory and capitalize on high-margin vehicles. The Mechanics of the Deal buy a kia sorento get a kia rio free
: In the early 2000s, Kia was still establishing itself in North America; high-volume deals helped put more of their cars on the road quickly. : Customers were still responsible for the sales
Today, these deals are largely a relic of the past. Current Kia Sorento deals focus on standard APR incentives (like 0% for 48 months) or lease specials rather than multi-car giveaways. The Mechanics of the Deal : In the
: Known for aggressive marketing, this large dealership is frequently cited by locals for similar outrageous incentives, including "Buy an F-150, get a Rio for $1". Why Dealers Did It
The promotion served several business purposes beyond just selling two cars: