Throughout its history, the Bradley Center was defined by its tenants:
This blog post looks back at the history, impact, and legacy of this iconic arena, which served as the cornerstone of Milwaukee’s entertainment scene before the arrival of the Fiserv Forum. 1. A Gift to the City (1988) bradley center
While its replacement, the Fiserv Forum, offers a better, more modern experience, the memories made inside the Bradley Center—from the deafening noise of a playoff game to the quiet awe of a Disney on Ice show—will always remain a part of Milwaukee's sports history. Throughout its history, the Bradley Center was defined
The arena saw the tail end of the Moncrief era, the Big Dog (Glenn Robinson) era, the Ray Allen years, and finally, the beginning of the Giannis Antetokounmpo era. The arena saw the tail end of the
The venue was home to some of Marquette's most exciting basketball seasons, including their 2003 Final Four run.
It lacked the extensive luxury boxes and modern concessions that modern sports franchises need to maximize revenue. 4. The Final Days and Transition to Fiserv Forum