Boutiques*online | 2024 |

: High-quality, unique photography is essential. Using stock photos can make your brand look generic; instead, act as a style expert by creating your own imagery [12, 20].

: Create a vision for your boutique, potentially using a "vision book" to clarify your aesthetic and goals before you begin [22]. Growth and Marketing

: Use platforms like Instagram and TikTok to show the "face" of your brand and build trust through relatable content [1, 21].

: Use tools like Google Analytics to track user behavior and optimize your store for long-term success [4, 6, 23].