: He often applies postmodern lenses to business, such as his analysis of Disney as " Tamara-Land ," where multiple stories happen simultaneously in different "rooms" of the organization. 🎓 Notable Publications
: Boje emphasizes the act of telling a story, arguing that the context and interaction between the teller and the listener are as important as the story itself. : He often applies postmodern lenses to business,
His seminal article, (1991), fundamentally changed how researchers view communication within businesses. 📖 Key Concepts in Boje's Research : He often applies postmodern lenses to business,
: Published in Administrative Science Quarterly , this is his most cited article. : He often applies postmodern lenses to business,
: A key book introducing the concept of antenarrative .