The gold standard. They carry every major brand (Strike King, Rapala, etc.) plus their own high-quality house brands like Bass Pro Shops and Offshore Angler. Their "Bargain Cave" or clearance sections are great for stocking up.

Exactly what it sounds like. They offer brand-name lures at lower prices by stocking overruns and older packaging.

Go to Bass Pro or Academy to handle the lures in person.

If you want to see everything under one roof, these are your best bets.