Creating a flawless base is where Ulta truly shines, offering everything from "skin tints" for no-makeup days to full-coverage foundations that "cover everything including your soul".
e.l.f. Power Grip Primer ($10-$11). There’s a reason this stays sold out. It’s a sticky, gel-based primer that literally glues your makeup to your face all day. best makeup to buy at ulta
2024 and 2025 are the years of the liquid blush and "glowy" bronzer. OG Holy Grails from Ulta: Best High End & Drugstore Makeup Creating a flawless base is where Ulta truly
Ulta Beauty Haul: The Absolute Best Makeup to Buy Right Now (2024-2025) There’s a reason this stays sold out
NARS Light Reflecting Advanced Skincare Foundation . This is a top pick for 2025 for its ability to look like real skin while providing buildable coverage.
Maybelline Super Stay 24H Skin Tint . Users rave that this performs just as well as high-end options but at a drugstore price point.