The phenomenon of the refers to a viral internet crossover that blends two massive pop culture moments: the award-winning Evian "Roller Babies" commercial and PSY’s global hit "Gangnam Style." While the original ad featured babies rollerskating to hip-hop, unofficial fan-made mashups and "parody" videos later replaced the soundtrack with "Gangnam Style," creating a lasting viral meme. The Original Evian "Roller Babies" Campaign
The official ad featured a remix of the 80s hip-hop classic "Rapper's Delight" by Dan the Automator. Baby dance in roller pub EVIAN and GANGNAMSTYLE
Launched in 2009 by the agency BETC Euro RSCG , this campaign became a historic marketing success. The phenomenon of the refers to a viral