Directed by Tamer Aydoğdu, the music video features high-fashion aesthetics and dynamic choreography. It emphasizes Ayşe Hatun Önal’s background as a former Miss Turkey and fashion model, using stylized lighting and rapid editing to match the song's 128 BPM tempo.
Due to its club popularity, several official and unofficial remixes were released: Ayse Hatun Onal - Gum Gum ft. Onurr(Ilkay Sencan Remix) ayse_hatun_onal_gum_gum_ft_onurr
The title "Güm Güm" mimics a racing heart. The lyrics mention feeling like a heart is being "torn from the chest" ( Göğsümden ama kalbimi söküyor ). Directed by Tamer Aydoğdu, the music video features
Later included in Önal's 2017 studio album, Selam Dengesiz . Production and Creative Team Directed by Tamer Aydoğdu