Attitudes And Attitude Change May 2026

When a person’s actions contradict their beliefs, it creates a state of psychological discomfort called "dissonance". To resolve this tension, individuals often change their attitude to match their behavior.

Attitudes aren't innate; they are learned through various channels: Attitudes and Attitude Change

Gaining and analyzing information, such as reading a product review. Mechanisms of Attitude Change When a person’s actions contradict their beliefs, it

Persuasion via surface cues, like a celebrity endorsement or a catchy jingle. Attitudes and Attitude Change

Persuasion via logical reasoning and high-effort thinking. This leads to more enduring change.