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ReplyBuy's seven-person team joined Airship. CEO Brandon O’Halloran transitioned to General Manager of Commerce, and CTO Anthony Saia became Head of Commerce Engineering.
The specific terms and purchase price were not publicly disclosed. Airship acquires SMS commerce company ReplyBuy
Airship planned to extend these payment and commerce features beyond SMS to other channels like push notifications and email. ReplyBuy's seven-person team joined Airship
This move followed a string of strategic acquisitions by Airship to solidify its "mobile-first" platform, including (UX testing) in 2019 and European rival Accengage earlier that same year. Airship acquires SMS commerce company ReplyBuy