: Research on consumer behavior, customer retention, and engagement theories.
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The text " Advertising and Branding: Concepts, Methodologies, Tools, and Applications " refers to a comprehensive three-volume reference source published by Business Science Reference. Key Feature: Multi-Disciplinary Coverage : Research on consumer behavior, customer retention, and
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: Techniques for building and maintaining a distinct market presence.
: It is specifically designed to bridge the gap between academic theory and professional practice for managers and marketing practitioners. Content Highlights