: Improved to 51.6% , driven by lower freight costs and a focus on full-price sales.
: The mid-term goal is to achieve an operating margin of over 10% by 2028 through market empowerment and local consumer focus. adidas
: Ongoing challenges include potential US tariffs, unfavorable currency developments, and intense competition in the global sportswear market. Dashboard - adidas Annual Report 2025 : Improved to 51
: adidas expects high-single-digit currency-neutral revenue growth and an operating profit of approximately €2.3 billion . : Improved to 51.6%
: Surged 54% to €2,056 million , representing an 8.3% operating margin.
: Increased 15%, supported by momentum in Football (soccer) and the Originals line . Future Outlook (2026–2028)