A -

Express genuine enthusiasm for the brand or a specific project they recently launched [6, 22].

Focus on what you can do for the business rather than just what they can do for you [8]. 3. Personalize and Research Generic letters are easy to spot and often ignored [14]. Express genuine enthusiasm for the brand or a

Lead with a quantifiable result. "Over the last year, I helped my team generate $X in revenue by..." [3, 6]. Express genuine enthusiasm for the brand or a