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Place the most important information (logo or offer) prominently.

Typically 150KB, though some platforms may vary. Place the most important information (logo or offer)

Ensure the banner file size is small (under 150KB) to allow for fast loading. 3. Optimization and Strategy Place the most important information (logo or offer)

Test different colors, CTAs, and images to see which version produces the best CTR. Place the most important information (logo or offer)

Use a clear, concise message. The audience has only a few seconds to understand the offer.